Mick Fras
Founder & Managing Director
Mick is the founder and Managing Director of our company, bringing 18 years of industry expertise in photography and video production. His vision and leadership have been the driving force behind our growth, from a local creative studio to a trusted partner for businesses across Europe and beyond. With a background in delivering hundreds of successful projects for clients in Ireland, the UK, and various European markets, Mick has built a company rooted in creativity, precision, and client-focused service. His hands-on approach to operations ensures smooth project execution and consistently high-quality results. In 2024, under Mick’s leadership, the company expanded its presence by opening a new base in Dubai, UAE. This move allows us to better serve businesses in the Middle East while maintaining the same high standards that have earned us the trust of clients over nearly two decades. We take pride in offering a comprehensive range of services, from corporate branding and product photography to high-end commercial video production. Our mission is simple: to create impactful visuals that help businesses grow and stand out in their industries. Mick’s passion for innovation, combined with his commitment to delivering real value to clients, continues to shape the company’s success today.
Peter Krocka
Director of Photography for Middle East & EU.
Peter is an award-winning photographer with 20 years of industry experience. His work has been published in top international magazines, showcasing his exceptional talent and creative vision. As Director of Photography for the EU and Middle East, Peter oversees all photography projects and leads our photography team with precision and expertise. His mastery of advanced techniques and the latest equipment ensures consistently high-quality results. Beyond his technical skills, Peter's leadership and innovative approach play a key role in the company’s success. His ability to understand client needs and guide the team to deliver impactful visuals makes him an invaluable asset to our growth and client satisfaction
Michael Ficel
Head of Video Production for Middle East & EU.
Michael is a seasoned professional with a sharp focus on video production and a passion for visual storytelling. As Director of Video Production for the EU and Middle East, he leads our video production operations with a clear vision and a commitment to delivering high-impact content.With years of hands-on experience, Michael has developed a deep understanding of how video can drive business results. He oversees every stage of production, from concept development to final delivery, ensuring that each project meets the highest industry standards.Michael’s expertise extends beyond technical skills; his leadership inspires creativity and collaboration across the team. His ability to align video strategies with client goals has resulted in compelling content that not only captures attention but also helps businesses achieve measurable growth.